Edwing Roncal

Fifteen years building images that hold. Based between New Jersey and New York City.

Commercial work for Macy's, Outerstuff, Magid, Jones New York, and Adrienne Vittadini — campaigns, e-commerce, seasonal drops. Fashion, accessories, lifestyle across the full production chain.

A parallel fine art practice built on different terms. Chiaroscuro as structure. Darkness as space. Red as declaration. The references run from Caravaggio to Wong Kar-wai — not as homage, as method.

I shoot, retouch, design, and edit. The whole pipeline, one eye. AI in the workflow where it earns its place — concept pressure, variation, speed — never as substitute for judgment.

Open to commissions, collaborations, and exhibitions.